This marked the second year we helped UPS deiiver wishes to those helping others in their communities. The holiday campaign played out on social media with video content produced by T3 and partner agencies. People following the campaign using #WishesDelivered could recognize people in their communities and share their wishes for a holiday season via a responsive campaign hub. For every wish submitted, UPS donated $1 to one of five charity partners.
I lead creative concepting and production for the winning UPS Social AOR pitch. We kicked of social creative with these two lovely holiday posts. I got to work drafting the UPS Social Playbook, outlining our approach to crafting campaign and always-on content before heading up the UPS Digital and Mobile creative teams.
We redesigned the UPS Mobile app for both the iPhone and Android platforms. This marks the most significant update yet, with a new look, several new features and customer experience improvements across the board.
We created a fully responsive resource hub to help customers understand the complexities and subtle nuances of global shipping.
Full screen video, soft launchsite concept for the Easy Button—a voice controlled virtual assistant from Staples Innovation.
I lead a team to design an app that allows Staples Associates to quickly look up product and inventory and other information without leaving the sales floor in order to help customers find what they're looking for faster.
Creative and UX for a responsive site redesign to raise awareness about UPS Capital's wide variety of finance and insurance products backed by the global supply chain experts at UPS. We created 15 separate versions for countries spanning 4 continents and 11 different languages.
Chase repositioned it's small business card brand to help business owners seize opportunities to grow, by giving them access to educational content, exclusive offers and innovative tools.
The effort began with a complete site redesign that featured educational resources, a customized card selector tool and exclusive partner offers. Next, we kicked off the brand rollout with the launch of their innovative new expense tracking app—Jot™.
The campaign used heavily targeted media placements with relevant, contextual messaging for existing members to download the app and prospective customers to apply for a new card.
We also produced a series of demonstration videos to help existing members take advantage of on-the-go expense tagging and save time in their busy day for the things they love.
The campaign helped put this relatively new small business card on the map, drove app downloads and encouraged new card applications.
Created for customer's busy lives, the UPS iPad App was specifically designed to take advantage of the device's native features. Our crew worked closely with the development team at UPS to provided user experience, interaction and front-end design support.
In it's first week on the iTunes App Store; the app was downloaded over 3,000 times and was named "Best Free iPad App of the Week," by iPadInsight.com. It is currently the top "New and Noteworthy" Business app and enjoys a 4+ user rating.
We build custom, responsive landing pages as part of our work on UPS. A lot of them. Here are a few of the highlights over the past year.
We turned around user experience and front end design for the mobile version of coca-cola.com in under two weeks.
Design, illustration and content for logistics themed infographics.
Like Chase Sapphire, this campaign is designed to reward everyone who interacts with it. Behind every media placement, users will uncover a little something extra — a chance to engage with their passion in a surprising and memorable way.
We wrapped Chase's 42nd & 7th ave branch in a 70ft. digital bow.
Times Square marquee ad for Ultimate Rewards from Chase. Make anything (travel, cash, gift cards, unique experiences) your reward.
A unique set of features that lets you manage your finances—on your terms.
We created an educational experience to launch the set of financial tools offered on the entire suite of Chase credit cards. Video demos helped introduce viewers to the powerful features, while interactive calculators let them explore on their own.
Redefined rewards through a mobile loyalty program concept. Web app matches your location to eligible rewards offers nearby.
This online campaign revealed just enough, but not too much. Over 20,000 fans shared their interesting story for a chance to win a trip for 2 to Paris.
Space, light, and inspiration from SpringHill Suites
SpringHill Suites from Marriott is making over its spacious rooms with a lighter, more colorful palate and inspiring design. Our team created a fully immersive 3D world that turned the typical hotel tour into a 360˚ sensory experience.
We created synched roadblocks that were customized for each placement where images fluttered across the page and built a mosaic collage of hotel photography in the companion ad unit.
We forged a relationship with Pandora and created a custom video ad, a full page takeover where users could choose their own Pandora player skins and a mixer that allowed users to create their own custom radio station. Motif roadblocks achieve interaction rates nearly 3x that of standard rich media units with a 40% higher CTR than standard units.
State of the art plug and play technology from Marriott
We were tasked with the top secret mission to deliver a ground-breaking, travel-booking, dum-da-duh-dum, don't-look-now-but-there's-a-great-deal-right-behind-you-app.
Get up, get out, get going. Gatorade encourages kids to get active.
GKiA, a partnership between Gatorade and the University of North Carolina, featured a range of activities for kids to explore including: an interactive map of “Actionland,” a trading card creator, opinion poll, wallpapers of their favorite sports stars, and more. This site helped raise awareness of the initiative and earned a LIAA finalist nomination.
Winning digital and OOH concepts for The Chicago Tribune pitch.
Collaborated on art direction and flash development for the original version (2003-2005). Information architecture and spec design concepts for the 2005/2006 relaunch.
King of Beers site design and flash development (2002)