UPS Social — mitch lenzen

UPS Social

In 2015, I lead creative concepting and execution for a successful bid to become UPS's social media agency of record. Since then, we created the UPS Social Media Playbook, which outlines examples of brand guidelines, design systems, copy tone and voice, and content strategy, for use internally, by the client, and by partner agencies. Currently, I provide creative and design direction support for paid and organic social posts.

Here’s a toast to even more #WishesDelivered in 2016. #HappyNewYear pic.twitter.com/Q4tCec1AZz
— UPS (@UPS) December 31, 2015

Thank you for including our family in your traditions over the years. #MerryChristmas #WishesDelivered pic.twitter.com/znkiLhkUj7
— UPS (@UPS) December 25, 2015