Get up, get out, get going. Gatorade encourages kids to get active. GKiA, a 2004 partnership between Gatorade and the University of North Carolina, featured a range of activities for kids to explore including: an interactive map of “Actionland,” a trading card creator, opinion poll, wallpapers of their favorite sports stars, and more. This site helped raise awareness of the initiative and earned a LIAA finalist nomination.